Building A Website For Your Yoga Practice

         

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Unless you were in business before you started teaching yoga, you may have been surprised by the intricacies of communicating and informing your students and potential students about your yoga business. Though you may not have considered it during teacher training, marketing is an integral part of running your own yoga business. Planned and expressed from a place of integrity and awareness, marketing is an opportunity to refine your voice and mission. Both money and time are fair considerations in building your communication platform, and one of the most cost effective methods for gathering your message is in creating website for your yoga business.

At a cost as low as $120 per year, a website for your yoga business is crucial for establishing your presence regardless of location. When potential clients are considering engaging you, there are many options for how to leave them with information and contact method, but none are as comprehensive or durable as your website. Your yoga business website allows you to build a profile and presence consonant with your teaching and it’s like your secretary, your press person and your manager all rolled up into one. People go there for information about you and your yoga business, about what you teach, your hours, locations, packages and options. It can take your messages and be set up to respond to simple requests.

While you can certainly spend a good deal of time and money on your website for your yoga business, hire a design team to build interactive platforms and structures, create psychedelic graphics and have professional photographs on every page, there are a number of ways to build a credible, informative and useful interactive website for your yoga business without taking out a small business loan.  

Your yoga business web address is important and should have the word “yoga” in it. Other things to put with “yoga” might be your name, city or other location, style, a quality you admire; you’ll need to go to a domain registration site and find what’s available for your budget. Consider buying adjacent and mistaken names; this means perhaps buying .net, .org, .com, .co, as well as, common misspellings and variations. What you buy depends in large part on your budget.  Simple is better than complicated. Think of telling a new contact your website name and having them remember in one hearing.

Unless you are in the business of building websites yourself, you’ll want to use a hosting company that offers platforms and wizards to help you build your yoga business website. Wordpress is an online website building application used by many people who want a choice of looks, known as “themes”, and options for functions, known as “widgets.” GoDaddy.com and Dynadot are commonly available companies for both domain registration and site building. Your cost will include a monthly fee for maintenance and can start at $10 and go as high as your budget.

Choose a platform with an array of themes that allows for a simple, clean design that reflects your yoga business. Plan to have at least three pages. The first page is your home page and is a general description where you can identify yourself and your yoga business. You should have tabs, either across the top or down the side, that allow your visitor to check your schedule, your rates and sign up for your email list. The page where they sign up for your email list should have no links out, focusing your visitor on the email subscription, describe very simply your privacy policy (that you won’t sell their information), how often you send out messages and perhaps offer an incentive to sign up such as an informational packet or e-book on your specialty. Everybody loves something that's free.

Optional pages include descriptions of the style of your yoga business, your classes, possibly workshops and retreats. Including a blog, either on your home page or it’s own page, is an elegant way to add and change content in a way that’s relevant and adds value for your users while at the same time satisfying some criteria for search engines to pick you up. Keep your blog content informal and engaging while remaining professional and informative. While it’s engaging to occasionally report on what continuing education or regular yoga classes you take, it’s clutter and “TMI” to report on details of your injuries, heartbreak or lunch considerations.

Building a simple website for your yoga business solidifies your presence in the online as well interpersonal business world, building your credibility, expert status and giving you a launching pad for whatever you aspire to create.


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